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Can we share our way to sustainability?

The sharing economy, exemplified by collaborative consumption-based companies like Getaround and Airbnb, are often touted as signposts on the path to a greener future. But it turns out it's hard to know if these are actually greener business models.

Three ancestral traits that drive pro-environmental behavior

Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that.