The sharing economy, exemplified by collaborative consumption-based companies like Getaround and Airbnb, are often touted as signposts on the path to a greener future. But it turns out it's hard to know if these are actually greener business models.
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Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that.
Could charging Starbucks customers for their paper cup prompt them to bring in a mug instead?
Done right, aquaculture is a sustainable way to produce healthy protein. But done wrong fish farming can create major environmental problems.
Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability.
The CEO of the car-sharing company RelayRides discusses the collaborative consumption economy, partnering with GM, and just what it means to share your car with strangers.
Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.