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How Coca-Cola, McDonald’s worked with nonprofits to get greener

The relationship between business and nonprofits has evolved dramatically as the two sides found ways to develop mutually beneficial efforts, and -- more recently -- collaborative partnerships.

Three ancestral traits that drive pro-environmental behavior

Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that.