Getting behind the psychology of sustainability
Our brains are adapted towards green values, Simran Sethi told GreenBiz Forum San Francisco participants.
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Our brains are adapted towards green values, Simran Sethi told GreenBiz Forum San Francisco participants.
Here are five reasons why adopting this strategy gives your company a competitive advantage.
In 2003, coal was king in Utah -- it meant cheap energy and plenty of jobs -- so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power.
World Business Council for Sustainable Development highlights innovative approaches and details three critical elements for sustainability success.
Use these prompts to determine how to get your company's ducks in line.
The relationship between business and nonprofits has evolved dramatically as the two sides found ways to develop mutually beneficial efforts, and -- more recently -- collaborative partnerships.
With more than 400 green certification programs to choose from, sustainability managers should consider 5 tips from experts as they shape their strategy.
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can help change that.
Virgin teams up with Strauss to sell home water-purification systems in the U.K. Can it tap into the flood of demand for consumer water purification?
The recently-announced planned ban on plastic shopping bags in L.A. is creating a ripple effect across the manufacturing and retail industries.