Could charging Starbucks customers for their paper cup prompt them to bring in a mug instead?
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Consumers are showing an ever increasing support of the food industry's sustainability efforts, but it is unclear how much those green efforts translate into sales.
In a move to grow the market for Fair Trade products, the longtime head of Fair Trade USA proposes to allow much bigger coffee growers into the certification -- a move that some say runs contrary to the whole purpose of Fair Trade.
Badgeville just released new tools to made it easier for companies to use online games to influence customer behavior and increase brand loyalty. Here's what games can do for sustainability.
Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.
With just weeks to go, London is hustling to deliver on its pledge to make the 2012 Summer Games the greenest ever.
Aside from the well-intentioned efforts of a few notable companies, Earth Day often serves as a launchpad for misguided, ill-conceived and downright counterproductive green-themed pitches. Here are some of this year's worst.