Should Environmentalists Just Say No to Eating Beef?
Conservation organizations are working with industry to try to make beef production more sustainable.
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Conservation organizations are working with industry to try to make beef production more sustainable.
Warning comes as shops struggle to fill shelves and farmers' union reports wheat yields are at lowest level since 1980s
Consumers are showing an ever increasing support of the food industry's sustainability efforts, but it is unclear how much those green efforts translate into sales.