File photo of customers looking at the showroom inventory at Harley-Davidson of Frederick in Frederick Maryland

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Customers look at the showroom inventory at Harley-Davidson of Frederick in Frederick Maryland in this October 23, 2012 file photo. Unless the Milwaukee-based company began to attract younger riders and penetrate new markets, analysts warned the waning of its overwhelmingly white, male and middle-aged base would hurt sales in North America, where it still earns two-thirds of its revenue. REUTERS/Gary Cameron/Files