University of Michigan fans have been waiting patiently for an announcement regarding whether they will be able to watch their football team play this fall. COVID-19 has caused serious uncertainty among the administration.

In mid-March, the University of Nebraska and athlete marketing program Opendorse announced the launch of the Ready Now Program, a first-of-its kind partnership that will assist college athletes with individual branding to market themselves as social media influencers.

Furman, East Carolina, and Akron are among the Division I universities to cut sports teams due to financial restraints.

A three-judge panel of the 9th U.S. Circuit Court of Appeals upheld a decision in which U.S. District Judge Claudia Wilken said last year that NCAA restrictions on education-related benefits violated federal antitrust law by reducing competition in college sports.

Through its membership, clinics and conferences, the organization that oversees esports coaches and directors offers a powerful collaborative environment to share ideas and foster growth.

William Collis, professor and entrepreneur, offers up strategies and guidance for those who instruct in the classroom, with lessons learned from his book on the industry.

Having sports withdrawals yet? All major sports leagues and the Olympics might be on hold, but esports is on the rise.

The financial fallout of the coronavirus pandemic has prompted athletics departments at Division I institutions to consider reducing numbers of sports programs.

“They are incorrect.” The Department of Justice did not mince words in its statement of interest supporting a lawsuit against a state athletic organization that forces girls to compete in sporting events with biological males who identify as girls.

New businesses focused on the marketing rights to the name, image and likeness of college athletes are emerging in anticipation of an NCAA rule change, which has yet to be adopted.