In the fiercely competitive bike share market, a new player is hoping a bold color choice will help it stand out.
Gold bikes add sparkle to city streets
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![Gold bikes add sparkle to city streets](https://news.world.edu/wp-content/themes/news.world.edu/includes/php/image-jit/index.php?mode=external&filter=large&file=http://news.world.edu/files/2017/06/goldbikes.jpeg)
In the fiercely competitive bike share market, a new player is hoping a bold color choice will help it stand out.