How Thai Union rapidly pivoted to a greener business strategy

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First published by | | Sustainability | 0 responses

How Thai Union rapidly pivoted to a greener business strategy

Back in 2015, Thai Union had run into choppy waters. The multi-billion dollar seafood giant behind global tinned fish brands John West in the United Kingdom, Chicken of the Sea in the United States and King Oscar in Norway, among many others, had a PR shipwreck in its sights, and needed to shift coordinates swiftly.