A sign protesting the proposed Richmond beverage tax is pictured in Richmond

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A sign protesting the proposed Richmond beverage tax is pictured in Richmond, California September 1, 2012. The US soft drink industry is fighting soda tax proposals in two California cities – Richmond and El Monte – which would put a one-cent-per-ounce tax on sugar sweetened beverages like sodas and energy drinks. Photo taken September 1, 2012. REUTERS/Braden Reddall (UNITED STATES – Tags: SOCIETY)