Our brains are adapted towards green values, Simran Sethi told GreenBiz Forum San Francisco participants.
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In recent weeks, McDonald's, Coca-Cola and Clorox's Green Works have been the targets of sometimes scathing criticism for launching sustainability-related campaigns.
The general public is getting tired and suspicious of meaningless green claims. But that doesn’t mean they’re not interested in sustainability.
Public trust in business has improved, a new survey shows, but the numbers are still negative.
In 2003, coal was king in Utah -- it meant cheap energy and plenty of jobs -- so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power.
Changing systems requires telling good stories that will take you out of your comfort zone.
Let’s stop branding these energy efficient technologies and policies as tools of climate change mitigation, and call them what they also are: a path to prosperity.
Use these prompts to determine how to get your company's ducks in line.
Need some great stats to justify why your company should tell its sustainability story?
Organics most often cost more – sometimes significantly more. Is that fair?