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2023 wrapped: The biggest trends in higher ed—and the most read stories

It’s been quite the year for higher education in 2023. The Supreme Court officially struck down affirmative action, leading institutions to reevaluate their relationship with legacy students and the nature of an “elite” institution. The fervor over U.S. News & World Report’s longstanding college rankings was called into question as institutions vie to personalize their brand to match students’ needs. Read more

Looking to target Gen Z students? Take some notes from your adult learner playbook

College leaders interested in recruiting traditional-age students may be trying to understand how these cohorts may differ from those who came before them, thanks to disruptions from the pandemic. As reports gather swaths of data to uncover the core tenants of the upcoming college student, one may not need to look any further than the habits of their adult learners as a source of inspiration. Read more