Eyeing future profits
New businesses focused on the marketing rights to the name, image and likeness of college athletes are emerging in anticipation of an NCAA rule change, which has yet to be adopted.
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New businesses focused on the marketing rights to the name, image and likeness of college athletes are emerging in anticipation of an NCAA rule change, which has yet to be adopted.
he NCAA Board of Governors on Tuesday voted unanimously to allow student-athletes to be paid for the use of their name, image and likeness once its three divisions decide on rules for such opportunities.
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