I was in the Ford boardroom in Dearborn, Michigan, as the 2000 Firestone tire recall exploded. Indeed, I had been quoted the previous day in the Wall Street Journal arguing that it was time for the giant auto company to “overreact” in the same way that Johnson & Johnson did during the Tylenol scare.
Designing sustainability’s first product recall
- Share:
![Designing sustainability’s first product recall](https://news.world.edu/wp-content/themes/news.world.edu/includes/php/image-jit/index.php?mode=external&filter=large&file=http://news.world.edu/files/2018/09/recall.jpg)