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Admissions Revolution

Eighty leading colleges and universities on Monday announced a plan to reverse a decades-long process by which colleges have -- largely through the Common Application -- made their applications increasingly similar.

Words fail us: university marketing-speak

Ever since I was obliged to take a marketing module as part of my BSc in applied physics, I’ve been amused and bemused by the stark contrast that exists between teaching theoretical concepts in my discipline and the approach adopted in marketing theory (as it’s called).